{"iri":"https://folio.openlegalstandard.org/R795I9ybqUdayMEcSmyDrG6","label":"Behavioral Market Segment","sub_class_of":["https://folio.openlegalstandard.org/R8UG79BtYP2uqnKNklLYXB8"],"parent_class_of":["https://folio.openlegalstandard.org/RDxg2CDlW3pNJJnGPSyowk9"],"is_defined_by":null,"see_also":[],"comment":null,"deprecated":false,"preferred_label":"Consumer Behavior Market Segment","alternative_labels":["Usage-Based Market Segment"],"translations":{},"hidden_label":null,"definition":"A behavioral market segment is a group of consumers classified based on their behavior patterns, including their benefits sought, as well as their usage (of products or services). This segmentation relates to how groups of consumers seek out and interact with products or services.","examples":[],"notes":["Non-copyrightable idea and fact inspiration drawn from IAB 2.0. https://www.meaningcloud.com/developer/documentation/predefined/deep-categorization-models/iab-2-0"],"history_note":null,"editorial_note":null,"in_scheme":null,"identifier":null,"description":null,"source":null,"country":null}