# Behavioral Market Segment

**IRI:** https://folio.openlegalstandard.org/R795I9ybqUdayMEcSmyDrG6

## Labels

**Preferred Label:** Consumer Behavior Market Segment

**Alternative Labels:**

- Usage-Based Market Segment

## Definition

A behavioral market segment is a group of consumers classified based on their behavior patterns, including their benefits sought, as well as their usage (of products or services). This segmentation relates to how groups of consumers seek out and interact with products or services.

## Sub Class Of

- https://folio.openlegalstandard.org/R8UG79BtYP2uqnKNklLYXB8

## Parent Class Of

- https://folio.openlegalstandard.org/RDxg2CDlW3pNJJnGPSyowk9

**Deprecated:** False

## Notes

- Non-copyrightable idea and fact inspiration drawn from IAB 2.0. https://www.meaningcloud.com/developer/documentation/predefined/deep-categorization-models/iab-2-0