# Demographic Market Segments

**IRI:** https://folio.openlegalstandard.org/R7KxYUBMSAuzPHdBhWfPSv7

## Labels

## Definition

Demographic segments refer to divisions of the market that are categorized based on demographic characteristics such as age, gender, income, education level, and family status. These segments help marketers and businesses tailor their products and services to specific groups within the population, based on their unique needs and preferences.

## Sub Class Of

- https://folio.openlegalstandard.org/R8UG79BtYP2uqnKNklLYXB8

## Parent Class Of

- https://folio.openlegalstandard.org/R9DCJMzRXnPZMWQqQuPLECx
- https://folio.openlegalstandard.org/RQbVKPVl5dj5nW6aXoNxx4
- https://folio.openlegalstandard.org/RZ6hoxQD6Sa9Hi4bnv1jgC

**Deprecated:** False

## Notes

- Non-copyrightable idea and fact inspiration drawn from IAB 2.0. https://www.meaningcloud.com/developer/documentation/predefined/deep-categorization-models/iab-2-0