Brand Value

Brand Value - Brand Value in accounting refers to the intangible asset that represents the additional value a business gains due to the favorable reputation or recognition associated with its brand name. It is often calculated as the present value of the estimated future cash flows attributable to the brand and is considered during mergers, acquisitions, or company valuation

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Brand Value
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Definition and Examples

Definition
Brand Value in accounting refers to the intangible asset that represents the additional value a business gains due to the favorable reputation or recognition associated with its brand name. It is often calculated as the present value of the estimated future cash flows attributable to the brand and is considered during mergers, acquisitions, or company valuation
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