# Senior Market Segment

**IRI:** https://folio.openlegalstandard.org/R85PmuqV6ngjn65DDOJI1Di

## Labels

**Preferred Label:** Elderly Market Segment

## Definition

The senior market segment refers to a division of the market that is specifically targeted towards senior citizens or older adults as consumers. This segment encompasses products, services, and marketing strategies that are designed to cater to the needs, preferences, and interests of seniors, taking into account factors such as health, mobility, and lifestyle.

## Sub Class Of

- https://folio.openlegalstandard.org/RZ6hoxQD6Sa9Hi4bnv1jgC

## See Also

- https://folio.openlegalstandard.org/RPkiSm11zOecVvnpuZ5VVH

**Deprecated:** False