{"iri":"https://folio.openlegalstandard.org/R85mRFndZGnrtqeakkdM38i","label":"Budget Market Segment","sub_class_of":["https://folio.openlegalstandard.org/RQbVKPVl5dj5nW6aXoNxx4"],"parent_class_of":[],"is_defined_by":null,"see_also":[],"comment":null,"deprecated":false,"preferred_label":"Affordable Segment","alternative_labels":["Discount","Economy","Value"],"translations":{},"hidden_label":null,"definition":"The budget segment refers to a specific portion of the market that is characterized by consumers who seek affordable, cost-effective products and services. This segment caters to price-sensitive consumers who prioritize value for money and functionality over luxury and exclusivity.","examples":["Budget Retailer","Dollar Stores"],"notes":[],"history_note":null,"editorial_note":null,"in_scheme":null,"identifier":null,"description":null,"source":null,"country":null}