# Budget Market Segment

**IRI:** https://folio.openlegalstandard.org/R85mRFndZGnrtqeakkdM38i

## Labels

**Preferred Label:** Affordable Segment

**Alternative Labels:**

- Discount
- Economy
- Value

## Definition

The budget segment refers to a specific portion of the market that is characterized by consumers who seek affordable, cost-effective products and services. This segment caters to price-sensitive consumers who prioritize value for money and functionality over luxury and exclusivity.

## Examples

- Budget Retailer
- Dollar Stores

## Sub Class Of

- https://folio.openlegalstandard.org/RQbVKPVl5dj5nW6aXoNxx4

**Deprecated:** False