Identification
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Definition
The mass market segment refers to a large, broad portion of the market that consists of a wide range of consumers with diverse preferences and needs. This segment targets the general population and is characterized by products and services that are designed for widespread appeal and accessibility, often with a focus on affordability and practicality
Examples
- • Household Cleaning Supplies
- • Personal Care Products
- • Software Operating Systems
Class Relationships
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See Also
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Parent Class Of 0
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Class Hierarchy Visualization
Interactive graph showing class relationships - click on any node to navigate to that class
Additional Information
Metadata
Comment
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Description
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Notes
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Editorial Information
History Note
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Editorial Note
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Deprecated
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Source and Origin
No source or origin information available