# Psychographic Market Segment

**IRI:** https://folio.openlegalstandard.org/R8Tktpdf3HuYd3nI7nf9xQU

## Labels

**Preferred Label:** Preference-Based Market Segments

**Alternative Labels:**

- Consumer Interest Segments
- Interest Market Segments

## Definition

Psychographic market segment refers to divisions of the market that are categorized based on what consumers think about and value, as well as how they live their lives, including consumers' specific interests, preferences, and passions. This category includes consumers who share a common interest or enthusiasm for particular products, services, activities, or priorities. These segments include areas like health-conscious, tech segment, sustainability segment, and others.

## Sub Class Of

- https://folio.openlegalstandard.org/R8UG79BtYP2uqnKNklLYXB8

## Parent Class Of

- https://folio.openlegalstandard.org/RBXoCwCeY64Ow60nWKSZCC
- https://folio.openlegalstandard.org/RBxgbh59bC7QKQ5Bq8NobJH
- https://folio.openlegalstandard.org/RDdLo2isiJ66JtQdLPnEOOr
- https://folio.openlegalstandard.org/RNw3wCvXyyjEPknfOpicmf
- https://folio.openlegalstandard.org/RPRRa6kLRgNUtQnRPgQmZ2

**Deprecated:** False

## Notes

- Non-copyrightable idea and fact inspiration drawn from IAB 2.0. https://www.meaningcloud.com/developer/documentation/predefined/deep-categorization-models/iab-2-0