The entity or process through which a law firm first acquired a client or a legal engagement. This source may be external, such as referrals from other lawyers, internal firm efforts like marketing, or direct client outreach.
A client contacts a law firm after seeing an advertisement or attending a legal seminar sponsored by the firm.
A company engages a law firm based on its in-house lawyer’s recommendation.
A law firm is referred a new client by an external lawyer.
A law firm retains a new client via a former client’s referral.