Contentious Adversarial Negotiation Conflict-Driven Bargaining Positional Bargaining Win-Lose Negotiation Zero-Sum Negotiation Confrontational Negotiation Contentious negotiation refers to a negotiation process characterized by conflict, disagreement, and adversarial tactics, where parties have opposing interests and may use aggressive strategies to achieve their goals. These negotiations often involve high stakes, significant pressure, and a competitive atmosphere, where parties may prioritize winning over compromise.