Urban Market Segment
type: Class
preferred label: Metropolitan Market Segment
alternative label: City Market Segment
subclass of: RVu433XojPQPseoDXhidgO
definition: The urban market segment refers to a group of consumers or businesses located in cities or metropolitan areas, characterized by higher population density and a diverse range of lifestyle and consumption patterns. This segmentation allows businesses to tailor their products and marketing strategies to the specific needs and preferences of urban dwellers, who often have different purchasing behavior compared to rural or suburban consumers.