Gender-Based Market Segment
type: Class
preferred label: Sex-Based Market Segment
subclass of: R7KxYUBMSAuzPHdBhWfPSv7
definition: Gender-based market segments refer to divisions of the market that are categorized based on the gender of consumers. These segments allow businesses to tailor their products, services, and marketing strategies to cater to the specific needs, preferences, and behaviors of different gender groups, such as men, women, and non-binary individuals.