{"iri":"https://folio.openlegalstandard.org/R9Fj0jdT6tWvByF40XxOpT3","label":"Positive Advertisement","sub_class_of":["https://folio.openlegalstandard.org/RYqnzVgHfUjot8PC4mJs0G"],"parent_class_of":[],"is_defined_by":null,"see_also":[],"comment":null,"deprecated":false,"preferred_label":"Affirmative Advertisement","alternative_labels":["Brand Advertisement","Endorsement Ad","Positive Campaign Ad","Promotional Ad"],"translations":{},"hidden_label":null,"definition":"A Positive Advertisement is a type of advertising that focuses on promoting the strengths, benefits, and positive attributes of a product, service, individual, or idea. These advertisements aim to build a favorable image, encourage consumer engagement, and highlight the desirable aspects of what is being advertised.","examples":[],"notes":[],"history_note":null,"editorial_note":null,"in_scheme":null,"identifier":null,"description":null,"source":null,"country":null}