# Rural Market Segment

**IRI:** https://folio.openlegalstandard.org/RCO0bQHRPXZEgZEAXRIi8PM

## Labels

## Definition

The rural market segment consists of consumers or businesses located in countryside areas or small towns, typically characterized by lower population density and distinct lifestyle and consumption patterns compared to urban areas. Businesses targeting this segment often adapt their products and marketing strategies to cater to the needs and preferences of rural consumers, who may have limited access to certain goods and services.

## Sub Class Of

- https://folio.openlegalstandard.org/RVu433XojPQPseoDXhidgO

**Deprecated:** False