# Negative Advertisement

**IRI:** https://folio.openlegalstandard.org/RDvUGgl6XjksYTzpRcEcGz2

## Labels

**Preferred Label:** Critical Advertisement

**Alternative Labels:**

- Attack Ad
- Disparaging Advertisement
- Negative Campaign Ad
- Oppositional Ad

## Definition

A Negative Advertisement is a type of advertising that focuses on criticizing or discrediting a competitor, individual, or opposing viewpoint rather than promoting the advertiser's own product or message. These advertisements are often used in political campaigns and competitive business markets to highlight perceived flaws, mistakes, or negative attributes of the target.

## Sub Class Of

- https://folio.openlegalstandard.org/RYqnzVgHfUjot8PC4mJs0G

**Deprecated:** False