{"iri":"https://folio.openlegalstandard.org/RVHae1yV9vZnwi9C1SUdly","label":"Customer Lifetime Value","sub_class_of":["https://folio.openlegalstandard.org/RnfzkAKrjy32YoweXnzDjp"],"parent_class_of":[],"is_defined_by":null,"see_also":[],"comment":null,"deprecated":false,"preferred_label":null,"alternative_labels":["CLV"],"translations":{},"hidden_label":null,"definition":"Customer Lifetime Value (CLV) is a metric that represents the total net profit a company expects to earn from a customer throughout their entire relationship. It is calculated by multiplying the average value of a customer transaction by the number of repeat transactions and the average retention time in a specific period.","examples":[],"notes":[],"history_note":null,"editorial_note":null,"in_scheme":null,"identifier":null,"description":null,"source":null,"country":null}