Customer Lifetime Value
type: Class
alternative label: CLV
subclass of: RnfzkAKrjy32YoweXnzDjp
definition: Customer Lifetime Value (CLV) is a metric that represents the total net profit a company expects to earn from a customer throughout their entire relationship. It is calculated by multiplying the average value of a customer transaction by the number of repeat transactions and the average retention time in a specific period.