# Customer Lifetime Value

**IRI:** https://folio.openlegalstandard.org/RVHae1yV9vZnwi9C1SUdly

## Labels

**Alternative Labels:**

- CLV

## Definition

Customer Lifetime Value (CLV) is a metric that represents the total net profit a company expects to earn from a customer throughout their entire relationship. It is calculated by multiplying the average value of a customer transaction by the number of repeat transactions and the average retention time in a specific period.

## Sub Class Of

- https://folio.openlegalstandard.org/RnfzkAKrjy32YoweXnzDjp

**Deprecated:** False