# Marketing Research and Public Opinion Polling

**IRI:** https://folio.openlegalstandard.org/oX968rU1TuCyJtirVAuRQQ

## Labels

## Definition

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

## Examples

- Broadcast media rating services
- Marketing analysis or research services
- Opinion research services
- Political opinion polling services
- Statistical sampling services

## Sub Class Of

- https://folio.openlegalstandard.org/L4gqVqvURi65vVtSvo56fA

**Is Defined By:** https://www.naics.com/six-digit-naics/?code=541910

**Deprecated:** False