Psychographic Market Segment

Identification

IRI:

https://folio.openlegalstandard.org/R8Tktpdf3HuYd3nI7nf9xQU

Label Psychographic Market Segment

Preferred Label Preference-Based Market Segments

Identifier N/A

Alternative Labels

Consumer Interest Segments Interest Market Segments

Definition

Psychographic market segment refers to divisions of the market that are categorized based on what consumers think about and value, as well as how they live their lives, including consumers' specific interests, preferences, and passions. This category includes consumers who share a common interest or enthusiasm for particular products, services, activities, or priorities. These segments include areas like health-conscious, tech segment, sustainability segment, and others.

Class Relationships

Sub Class Of

• Market Segment Attributes

Is Defined By

N/A

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Additional Information

Metadata

Comment

None

Description

None

Notes

• Non-copyrightable idea and fact inspiration drawn from IAB 2.0. https://www.meaningcloud.com/developer/documentation/predefined/deep-categorization-models/iab-2-0

Editorial Information

History Note

None

Editorial Note

None

Deprecated

No

Source and Origin

No source or origin information available