FOLIO Ontology

Exploring the Federated Open Legal Information Ontology

Identification

IRI:
https://folio.openlegalstandard.org/RDvUGgl6XjksYTzpRcEcGz2
Label Negative Advertisement
Preferred Label Critical Advertisement
Identifier N/A
Alternative Labels
Attack Ad Disparaging Advertisement Negative Campaign Ad Oppositional Ad

Definition

A Negative Advertisement is a type of advertising that focuses on criticizing or discrediting a competitor, individual, or opposing viewpoint rather than promoting the advertiser's own product or message. These advertisements are often used in political campaigns and competitive business markets to highlight perceived flaws, mistakes, or negative attributes of the target.

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Class Hierarchy Visualization

Interactive graph showing class relationships - click on any node to navigate to that class

Additional Information

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Source and Origin

No source or origin information available