Behavioral Market Segment
Definition
A behavioral market segment is a group of consumers classified based on their behavior patterns, including their benefits sought, as well as their usage (of products or services). This segmentation relates to how groups of consumers seek out and interact with products or services.
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Class Hierarchy Visualization
Interactive graph showing class relationships - click on any node to navigate to that class
Additional Information
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Notes
- • Non-copyrightable idea and fact inspiration drawn from IAB 2.0. https://www.meaningcloud.com/developer/documentation/predefined/deep-categorization-models/iab-2-0
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