Customer Lifetime Value

Customer Lifetime Value - Customer Lifetime Value (CLV) is a metric that represents the total net profit a company expects to earn from a customer throughout their entire relationship. It is calculated by multiplying the average value of a customer transaction by the number of repeat transactions and the average retention time in a specific period.

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Identification

Label (rdfs)
Customer Lifetime Value
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Alternative Labels
CLV
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Definition and Examples

Definition
Customer Lifetime Value (CLV) is a metric that represents the total net profit a company expects to earn from a customer throughout their entire relationship. It is calculated by multiplying the average value of a customer transaction by the number of repeat transactions and the average retention time in a specific period.
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Deprecated
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