Identification
Definition
Customer Lifetime Value (CLV) is a metric that represents the total net profit a company expects to earn from a customer throughout their entire relationship. It is calculated by multiplying the average value of a customer transaction by the number of repeat transactions and the average retention time in a specific period.
Class Relationships
Sub Class Of
Is Defined By
N/A
See Also
None
Parent Class Of 0
- • None
Class Hierarchy Visualization
Interactive graph showing class relationships - click on any node to navigate to that class
Additional Information
Metadata
Comment
None
Description
None
Notes
- • None
Editorial Information
History Note
None
Editorial Note
None
Deprecated
No
Source and Origin
No source or origin information available