FOLIO Ontology

Customer Lifetime Value

IRI:
https://folio.openlegalstandard.org/RVHae1yV9vZnwi9C1SUdly
Preferred Label N/A
Alternative Labels
CLV

Definition

Customer Lifetime Value (CLV) is a metric that represents the total net profit a company expects to earn from a customer throughout their entire relationship. It is calculated by multiplying the average value of a customer transaction by the number of repeat transactions and the average retention time in a specific period.

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See Also

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Children 0

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Additional Information

Metadata

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Description

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Editorial Information

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Identifier

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Deprecated

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Source and Origin

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